Media & Communication graduate from University of Vienna. Started in media at Biber magazine, then joined Kobza Media's sales team. Co-founded WelcomeBuddy in 2016, a platform for expats relocating to Austria. After witnessing brain drain in Eastern Europe, she pivoted her career focus. Gained digital marketing experience in DACH tech companies before returning to Bulgaria in 2018. Launched Trending Topics' Sofia outlet, then founded The Recursive. Now leads its vision as a sustainable media platform for Southeast European innovation ecosystems.